No. 26 · 2026

Maison Buongiorno

Five fragrances. Five books. One sensibility.

Italy  ·  France  ·  Hawaii  ·  San Francisco

L'Uomo Moderno Piccoli Libri
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L'Uomo Moderno · No. 26 · 2026

Five Scents. One Day.

For five moments in a life well-lived

L'Uomo Moderno — The Collection

01 · The Office · 7:00 AM

Mattina

The scent of starting the day with intention

My first job was in a cold Boston office. I arrived early, stayed late, and survived almost entirely on Starbucks and beef jerky — I wish I were kidding. Since then, my relationship with work has changed. It has deepened, broadened, and become something closer to a calling — the stewardship of the world I will one day leave behind. There is no more important way to begin a working day than with confidence and a quiet sense of purpose. Magnolia, orange blossom, and a long dry base of iris. The kind of scent that stays with you through your most important meetings and reminds you, softly, why you're there.

The Notes

Tête

Bergamot · Petitgrain · Galbanum · Aldehyde

Cœur

Iris · Neroli · Living Flower

Fond

Benzoin · Ambroxan · White Musk · Fig

8+ Hours

$175

04 · First Date · 8:00 PM

Sentire

A signal that you have not just money, but taste

It has been some time since I've been on a first date — but if I went on one tomorrow, I would carry a Bottega Veneta wallet. Not because it communicates wealth exactly, but because it communicates something more considered than that: taste. The history of perfume began in the same place. In Grasse, in the 16th century, glovemakers began scenting their leather with flowers — tuberose above all — because bathing was, in the age of plague, a genuinely dangerous affair. Perfume was the solution. This scent returns to that original idea: leather and a white flower, very close to the skin. And yes — there is a hidden surprise.

The Notes

Tête

Ginger · Bergamot · Orange Blossom

Cœur

Tuberose · Osmanthus · Italian Suede

Fond

Cypriol · Ambroxan · New Leather

6–8 Hours

$165

05 · Home · 10:00 PM

Abbraccio

The doorway to the most special relationship you will ever have

Fathers were not always present for the very first moments of a child's life. But when you are — when that door opens and they place this small, astonishing person in your arms for the first time — nothing in your life has prepared you for it. It is Bocelli's L'incontro made flesh: every lyric you thought you understood, suddenly manifesting into reality. That first hug is a doorway. What is on the other side of it is the most special relationship you will ever have. I have always believed the perfect version of that moment would carry, somewhere in it, the onaona scent of sandalwood and a fresh plumeria lei.

The Notes

Tête

Frangipani · Warm Cotton

Cœur

Frangipani · Ylang Ylang · Honey

Fond

Sandalwood · Warm Skin · Ambrette

12+ Hours

$150

03 · The Coast · 4:00 PM

Mare

The moment every cell in your body dissolves into the living, breathing ocean

I grew up in Waikiki surrounded by two things: flowers and the sea. Is there anything more sublime than wearing a fresh lei of jasmine pikake on the sand? But the sea I grew up next to was easy to love. After years in San Francisco, I discovered a different kind of sea — cold, dark, a little funky. A sea that few people dare plunge into — but the brave ones who do are rewarded by a divine moment where every thought and worry dissolves into something larger and more mysterious than yourself. You become something simpler, something that belongs to the water. This scent lives in that moment.

The Notes

Tête

Bergamot · Cold Ocean · Ambroxan

Cœur

Pikake Jasmine · Mediterranean Jasmine

Fond

Real Ambergris · Provençal Amber · Sea Moss

6+ Hours

$185

02 · At Home · 1:00 PM

Giardino

The delicate, unforgettable scent of Paris in April

When I think of home, I think of a garden. When I think of a garden, I cannot help but think of Paris in April — the Tuileries at dusk, the Jardin du Luxembourg on a Tuesday morning, Parc Monceau after rain, the courtyard at Le Bristol. In these gardens I see tulips and daffodils. But what I smell is something else entirely: cold mint, wet stone, the particular green of broken stems, and rising above all of it — faint, almost imagined — the first muguet of spring. There is nothing quite like it on earth.

The Notes

Tête

Spearmint · Green Stems · Petitgrain

Cœur

Lily of the Valley · Garden Rose · Thyme

Fond

Sandalwood · White Musk · Limestone Moss

4–6 Hours

$150

"The fragrance industry has spent decades telling men what they should smell like. Bold. Fresh. Powerful. This collection doesn't do any of that. These are private — designed to be discovered only by the people close enough to deserve it."

Monsieur Buongiorno · Maison Buongiorno · No. 26 · 2026

Mattina
$175 50ml · Eau de Parfum Notify Me
017:00 AM · The Office · San Francisco

Mattina

The clean, precise morning scent

My first job was in a cold Boston office. I arrived early, stayed late, and survived almost entirely on Starbucks and beef jerky — I wish I were kidding. Since then, my relationship with work has changed. It has deepened, broadened, and become something closer to a calling — the stewardship of the world I will one day leave behind. There is no more important way to begin a working day than with confidence and a quiet sense of purpose. Magnolia, orange blossom, and a long dry base of iris. The kind of scent that stays with you through your most important meetings and reminds you, softly, why you're there.

The kind of scent that makes other people wonder if you know something they don't.

Tête

  • Bergamot
  • Petitgrain
  • Galbanum
  • Aldehyde

Cœur

  • Iris
  • Neroli
  • Frankincense

Fond

  • Benzoin
  • Ambroxan
  • White Musk
  • Cedar
Sentire
$165 50ml · Eau de Parfum Notify Me
048:00 PM · First Date · Italian / Hawaiian

Sentire

Italian leather and a white flower — something men's fragrance hasn't done before

It has been some time since I've been on a first date — but if I went on one tomorrow, I would carry a Bottega Veneta wallet. Not because it communicates wealth exactly, but because it communicates something more considered than that: taste. The history of perfume began in the same place. In Grasse, in the 16th century, glovemakers began scenting their leather with flowers — tuberose above all — because bathing was, in the age of plague, a genuinely dangerous affair. Perfume was the solution. This scent returns to that original idea: leather and a white flower, very close to the skin. And yes — there is a hidden surprise.

The kind of thing people lean in to ask about. Not what you're wearing — what is that?

Tête

  • Ginger
  • Bergamot
  • Orange Blossom

Cœur

  • Tuberose
  • Osmanthus
  • Italian Suede

Fond

  • Cypriol
  • Ambroxan
  • New Leather
Abbraccio
$150 50ml · Eau de Parfum Notify Me
0510:00 PM · Home · Hawaii

Abbraccio

Warm skin and a Hawaiian flower — there from the first second

Fathers were not always present for the very first moments of a child's life. But when you are — when that door opens and they place this small, astonishing person in your arms for the first time — nothing in your life has prepared you for it. It is Bocelli's L'incontro made flesh: every lyric you thought you understood, suddenly manifesting into reality. That first hug is a doorway. What is on the other side of it is the most special relationship you will ever have. I have always believed the perfect version of that moment would carry, somewhere in it, the onaona scent of sandalwood and a fresh plumeria lei.

Wear this and nothing else. It needs no help.

Tête

  • Frangipani
  • Osmanthus
  • Warm Cotton

Cœur

  • Frangipani
  • Ylang Ylang
  • Honey

Fond

  • Sandalwood Accord
  • Warm Skin
  • Ambrette
Mare
$185 50ml · Eau de Parfum Notify Me
034:00 PM · The Coast · Mediterranean / Hawaii

Mare

Cold mineral sea and warm jasmine — in conflict, then in balance

I grew up in Waikiki surrounded by two things: flowers and the sea. Is there anything more sublime than wearing a fresh lei of jasmine pikake on the sand? But the sea I grew up next to was easy to love. After years in San Francisco, I discovered a different kind of sea — cold, dark, a little funky. A sea that few people dare plunge into — but the brave ones who do are rewarded by a divine moment where every thought and worry dissolves into something larger and more mysterious than yourself. You become something simpler, something that belongs to the water. This scent lives in that moment.

The smell of somewhere specific. Not generic ocean — actual limestone, actual jasmine.

Tête

  • Bergamot
  • Cold Ocean
  • Ambroxan

Cœur

  • Pikake Jasmine
  • Mediterranean Jasmine

Fond

  • Real Ambergris
  • Provençal Amber
  • Sea Moss
Giardino
$150 50ml · Eau de Parfum Notify Me
021:00 PM · At Home · Paris

Giardino

Paris in April — the smell of a city at a specific time of year

When I think of home, I think of a garden. When I think of a garden, I cannot help but think of Paris in April — the Tuileries at dusk, the Jardin du Luxembourg on a Tuesday morning, Parc Monceau after rain, the courtyard at Le Bristol. In these gardens I see tulips and daffodils. But what I smell is something else entirely: cold mint, wet stone, the particular green of broken stems, and rising above all of it — faint, almost imagined — the first muguet of spring. There is nothing quite like it on earth.

For the man who finds the garden more interesting than the party inside.

Tête

  • Spearmint
  • Green Stems
  • Petitgrain

Cœur

  • Lily of the Valley
  • Garden Rose
  • Thyme

Fond

  • Sandalwood
  • White Musk
  • Limestone Moss

Not sure where to start?

The Discovery Set

All five fragrances, in 2ml samples, presented in a linen box with a card for each one — the occasion, the time, the story behind it. The right way to figure out which ones are yours before committing to a full bottle.

$85

5 × 2ml  ·  Includes 15% toward any full-size bottle

Piccoli Libri

Small books on the things that matter.

Un piccolo libro della Maison Buongiorno

How to Make Great Love
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How to Make Great Love
Monsieur Buongiorno

An invitation to the conversation of why finding and keeping great love is so hard in this human experience.

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How to See God
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How to See God
Monsieur Buongiorno

A journey through ritual, doubt, and sudden awakening — from Kuan Yin to a towering cross above the Aegean Sea.

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How to Work It
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How to Work It
Monsieur Buongiorno

A conversation with yourself about work — started twenty years ago at a Starbucks in Beacon Hill, still going.

View Book
How to Love Being Papa
Preview
How to Love Being Papa
Monsieur Buongiorno

A guide to fatherhood across all its stages — from the shock and awe of the first year to becoming grand papa.

Preview
Coming Soon
How to Slow Down Time
Preview
How to Slow Down Time
Monsieur Buongiorno

On neuroscience, Einstein, Kairos, and the art of inhabiting time fully — rather than watching it disappear.

Preview
Coming Soon

Maison Buongiorno

A neighborhood parfumerie
and a place to explore
the big questions.

Founded by the best smelling man in Duboce Triangle, Maison Buongiorno bridges the gap between fine fragrance and the art of living. Our debut collection, L'Uomo Moderno, eschews the bold tropes of the industry in favor of "private scents" built for intimacy. Each fragrance is a dialogue with a Piccolo Libro — pairing olfactive notes like Italian leather or morning magnolia with short-form philosophy on love, work, God, parenthood, and time.

One day. Five moments. Five big questions. A collection for a life well-explored.

Monsieur Buongiorno

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